What KPIs should I report to leadership?
Summary
'AI share of voice' for priority queries, number of citations/mentions by platform, conversion rate and pipeline influenced by AI referrals, and growth in branded search plus direct traffic are key leadership metrics.
Detailed Answer
1. AI Share of Voice:
- % of priority queries where you're cited
- Comparison to competitors
- Trend over time
2. Citations/Mentions:
- Count by platform (ChatGPT, Perplexity, etc.)
- Month-over-month change
- New vs. lost citations
3. Business Impact:
- Conversion rate from AI referrals
- Pipeline influenced by AI visibility
- Revenue attributed to AI channels
4. Brand Health:
- Branded search growth
- Direct traffic changes
- Brand sentiment in AI responses
Presentation tips:
- Show trends, not just snapshots
- Compare to traditional SEO metrics
- Tie to revenue where possible