Measurement

Question 1

How do I measure GEO success?

Accepted Answer

Track citations/links from AI answers (where visible), brand mentions in AI outputs, uplift in branded search demand, assisted conversions from AI referral traffic, and changes in impressions for question queries.

Question 2

What KPIs should I report to leadership?

Accepted Answer

'AI share of voice' for priority queries, number of citations/mentions by platform, conversion rate and pipeline influenced by AI referrals, and growth in branded search plus direct traffic are key leadership metrics.

Question 3

How do I test if I'm being cited?

Accepted Answer

Build a repeatable test set: define 30-100 priority prompts, run them weekly in major engines, record citations/mentions, and correlate changes to page updates/releases. Consistency and documentation are key.

Question 4

Why do citations fluctuate?

Accepted Answer

Citations fluctuate because: sources available during fetch change, ranking/selection logic updates, competitors publish better structured pages, your page becomes less accessible or slower, and engines rebalance citation diversity.

Q1How do I measure GEO success?

Q2What KPIs should I report to leadership?

Q3How do I test if I'm being cited?

Q4Why do citations fluctuate?

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