| Engines at $29 |
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| Engines included at $29 | ChatGPT, Google AI Mode, Perplexity, and Google AI Overview | ChatGPT, Google AI Overviews, Perplexity, MS Copilot |
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| The shared three | ChatGPT, Perplexity, and Google AI Overview. Both products cover the discovery engines. | Same three: ChatGPT, Perplexity, and Google AI Overviews. |
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| The fourth engine | Google AI Mode, the AI results experience Google is rolling out in place of the ten blue links. | MS Copilot, a Microsoft work assistant inside Windows and Office. |
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| Engines that cost extra | Copilot and Gemini unlock on Professional ($79/mo). Grok and Claude unlock on Scale ($299/mo). | Claude, Google AI Mode, Gemini are paid add-ons on every self-serve plan. On Lite: Google AI Mode $9/mo, Gemini $9/mo, Claude $29/mo. |
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| Price at the $29 entry |
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| Headline paid plan | Growth $29/mo | Lite $29/mo ($25/mo billed annually) |
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| Free access | Real Free plan at $0: 3 one-time scans, 3 format credits, 2 Prompt Explorer runs. Paid plans have a 14-day money-back guarantee; there is no time-limited free trial. | Free trial exists. Otterly does not publish a free forever plan. We do not assert a trial length because their site currently shows more than one duration. |
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| What $29 actually buys | Weekly AI monitoring across ChatGPT, Google AI Mode, Perplexity, and Google AI Overview (15 prompt slots), plus URL scoring and 6 publishable format files (20/20/20 credits). | Daily AI-visibility monitoring and GEO audits across ChatGPT, Google AI Overviews, Perplexity, MS Copilot. 15 search prompts, 1,000 GEO audits/mo, 3 recommendations/week. No equivalent 6-file generator. |
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| Monitoring |
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| Tracking cadence | Weekly. Monitoring starts at Growth; Free and Starter have no AI monitoring. | Daily on Lite. |
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| Prompt slots at $29 | 15 monitored prompt slots | 15 search prompts |
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| Publishing & team |
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| Publishable GEO files | Generates robots.txt, llms.txt, sitemap.xml, JSON-LD, Page Metadata, llms-full.txt. You download and publish them yourself. | Does not generate those six files. Monitoring and GEO-audit first. |
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| CMS connectors | Native connectors (WordPress, Shopify, Wix, Webflow, Squarespace, BigCommerce, HubSpot) are in development and not available. There is no one-click CMS deploy. | Not a file-generation / CMS-publish product at the $29 tier. |
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| Team seats at $29 | No extra seats on Growth (owner only). Extra seats start at Professional (+1). | Unlimited team members on Lite. |
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| Pages / audits | Unlimited pages on every plan. Growth includes 20 scan credits/mo. Adding pages is free; scanning consumes credits. | 1,000 GEO audits/mo and 1 workspace on Lite. |
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