Should I create new content or update existing pages?

Start by upgrading existing pages that already have authority. Then add new pages to fill topic gaps and question clusters.

Update existing pages when:
- Page already ranks for relevant queries
- Has existing backlinks and authority
- Content is outdated but topic is relevant
- Structure can be improved

Create new pages when:
- Topic gap exists in your content
- New question cluster identified
- Competitor content outperforms yours
- Subtopics deserve dedicated coverage

Update strategy:
1. Audit top-performing pages
2. Add answer-first sections
3. Improve structure and schema
4. Then fill gaps with new content