What should I audit first for GEO?
Summary
Start by auditing crawlability (robots, WAF, authentication walls), rendering (SSR vs heavy client rendering), content structure (answer-first plus headings), entity clarity (who/what you are), and schema coverage (basics done correctly).
Detailed Answer
1. Crawlability:
- robots.txt configuration
- WAF rules for AI bots
- Authentication/login walls
2. Rendering:
- Server-side rendering (SSR) vs client-only
- JavaScript dependency for content
- Core content accessibility
3. Content structure:
- Answer-first formatting
- Clear heading hierarchy
- Extractable sections
4. Entity clarity:
- Consistent brand description
- Clear "who are we" messaging
- Author information
5. Schema coverage:
- Organization schema present
- Article/FAQ schemas implemented
- Schema validation passing