GEO Basics
Does GEO only matter for ChatGPT?
Updated January 12, 2026GEO Expert Team
Summary
No. GEO applies to any system generating answers from web knowledge: Google's AI experiences, Perplexity, Claude, Copilot, and others. Different engines fetch and cite differently, so you want platform-agnostic fundamentals plus platform-specific adjustments.
Detailed Answer
No. GEO applies to any system generating answers from web knowledge: Google's AI experiences, Perplexity, Claude, Copilot, and others. Different engines fetch and cite differently, so you want platform-agnostic fundamentals plus platform-specific adjustments.
Major AI answer platforms:
- ChatGPT (OpenAI) - Uses OAI-SearchBot
- Perplexity - Uses PerplexityBot
- Claude (Anthropic) - Uses Claude-SearchBot
- Google AI Overviews - Uses Googlebot
- Microsoft Copilot - Uses Bingbot
Platform-agnostic fundamentals:
1. Clear, answer-first content structure
2. Proper structured data
3. Fast, accessible pages
4. Authority and trust signals
platformschatgptperplexityclaude