GEO Basics
Is 'GEO' the same thing as 'AI SEO' or 'LLMO'?
Updated January 12, 2026GEO Expert Team
Summary
In practice, yes—these terms often describe overlapping goals: improving visibility inside AI-driven discovery and answers. 'GEO' is commonly used for optimization targeting generative engines; 'LLMO' emphasizes LLM behavior; 'AI SEO' is a broad umbrella term.
Detailed Answer
In practice, yes—these terms often describe overlapping goals: improving visibility inside AI-driven discovery and answers.
Term distinctions:
- GEO (Generative Engine Optimization): Commonly used for optimization targeting generative engines
- LLMO (Large Language Model Optimization): Emphasizes LLM-specific behavior patterns
- AI SEO: A broad umbrella term for any AI-related search optimization
All three focus on:
- Content extractability
- Citation likelihood
- Authority signals
- Technical accessibility for AI systems
terminologyllmoai-seo