Structured Data
Can I mark up marketing questions like 'Why are we the best?'
Updated January 12, 2026GEO Expert Team
Summary
You can include them on-page, but putting promotional Q&A into FAQ schema increases spam risk and decreases credibility. Keep schema FAQs educational and user-intent driven, not promotional.
Detailed Answer
You can include them on-page, but putting promotional Q/A into FAQ schema increases spam risk and decreases credibility. Keep schema FAQs educational and user-intent driven.
Avoid in schema:
- "Why are we the best?"
- "Why choose [brand]?"
- Self-promotional claims
- Sales-focused content
OK for schema:
- "What is [product type]?"
- "How does [solution] work?"
- "What's the difference between X and Y?"
- Educational explanations
If you must include promotional content:
- Put it on-page only (no schema)
- Clearly separate from educational FAQs
- Keep schema entries strictly informational
schemapromotional-contentbest-practices