Structured Data
How many FAQs should I mark up in JSON-LD?
Updated January 12, 2026GEO Expert Team
Summary
For on-page UX, you can have many FAQs. For JSON-LD, mark up the most important questions (often 20-50), keep all answers visible, and avoid thin/promotional entries. Quality over quantity.
Detailed Answer
For on-page UX, you can have many. For JSON-LD, keep it performant and high-quality:
Recommended approach:
- Mark up 20-50 most important questions
- Keep all answers visible on page
- Avoid thin or promotional entries
- Focus on educational content
Why limit schema FAQs:
- Page performance (JSON-LD size)
- Quality signals to search engines
- Avoid spam-like patterns
- Focus on highest-value questions
Selection criteria:
1. Most frequently asked
2. Highest search volume
3. Most conversion-relevant
4. Best authority-building topics
schemajson-ldquantitybest-practices