Does FAQ schema guarantee higher rankings or AI citations?

No. Even Google explicitly says structured data enables eligibility but does not guarantee display. Use it to improve machine understanding and consistency, not as a guaranteed growth lever.

What schema actually does:
- Helps machines understand content structure
- Enables eligibility for rich results (not guaranteed)
- Improves crawling efficiency
- Standardizes data format

What schema doesn't do:
- Guarantee rankings
- Ensure AI citations
- Replace quality content
- Substitute for authority

Best approach:
Use schema as one component of a comprehensive GEO strategy, not as the sole tactic.