How much should I budget for GEO?
Summary
Budget depends on: number of pages to restructure, dev work (SSR, schema, automation), content velocity, and PR/authority building. A realistic plan combines content plus technical plus authority, not content alone.
Detailed Answer
1. Pages to restructure:
- Number of existing pages
- Complexity of changes needed
- Priority tiers
2. Technical work:
- SSR implementation
- Schema development
- Automation/tooling
3. Content velocity:
- New content creation
- Update frequency
- FAQ expansion
4. Authority building:
- Digital PR campaigns
- Link building
- Influencer outreach
Budget ranges (illustrative):
- Small site (startup): $2-5K/month
- Mid-size site: $5-15K/month
- Enterprise: $15K+/month
Key insight: A realistic plan combines content + technical + authority, not content alone. Budget for all three.