Hiring & Budget

Question 1

Who should own GEO in an organization?

Accepted Answer

Usually shared ownership: SEO lead (discovery plus authority), content lead (structure plus coverage), engineering (rendering, schema, crawlability), and PR/brand (mentions and reputation). Cross-functional collaboration is key.

Question 2

Do I need an agency for GEO?

Accepted Answer

Not necessarily. If you have strong content plus SEO plus dev capabilities, you can do it in-house. Agencies help most when you need speed, PR distribution, or technical remediation beyond internal capacity.

Question 3

What should I ask a GEO/AEO consultant before hiring?

Accepted Answer

Ask for a measurement framework (how they'll prove impact), technical plan (rendering, schema, bot access), content strategy (clusters, answer-first architecture), and examples of citations/mentions gained (not just traffic).

Question 4

How much should I budget for GEO?

Accepted Answer

Budget depends on: number of pages to restructure, dev work (SSR, schema, automation), content velocity, and PR/authority building. A realistic plan combines content plus technical plus authority, not content alone.

Q1Who should own GEO in an organization?

Q2Do I need an agency for GEO?

Q3What should I ask a GEO/AEO consultant before hiring?

Q4How much should I budget for GEO?

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