What should I ask a GEO/AEO consultant before hiring?
Summary
Ask for a measurement framework (how they'll prove impact), technical plan (rendering, schema, bot access), content strategy (clusters, answer-first architecture), and examples of citations/mentions gained (not just traffic).
Detailed Answer
1. Measurement framework:
- How will you prove impact?
- What metrics will you track?
- What tools do you use?
2. Technical plan:
- How will you address rendering?
- Schema implementation approach?
- Bot access verification?
3. Content strategy:
- Topic cluster approach?
- Answer-first restructuring plan?
- FAQ development methodology?
4. Proof of results:
- Examples of citations gained
- Case studies with measurable impact
- References from similar clients
Red flags:
- Guarantees of specific rankings
- No measurement plan
- Only traffic-focused metrics