GEO Basics
What is 'entity' optimization in GEO?
Updated January 12, 2026GEO Expert Team
Summary
Entity optimization ensures people, brands, products, and topics are described consistently so AI systems can connect mentions across the web into one understood 'thing.' This helps AI recognize your brand as an authoritative source.
Detailed Answer
Entity optimization is making sure people/brands/products/topics are described consistently so systems can connect mentions across the web (site, profiles, knowledge sources) into one understood "thing."
Entity optimization tactics:
1. Consistent naming: Use the same brand name everywhere
2. Schema.org markup: Organization, Person, Product schemas
3. Knowledge panel: Claim and optimize Google Knowledge Panel
4. Wikipedia presence: For notable entities
5. Cross-platform consistency: Same descriptions across profiles
entitiesknowledge-graphbranding